Aleksandra smiling, sitting sideways on a grey chair with wire legs in a blue top and zebra-print trousers

Hi, I'm
Aleksandra.

Half of me likes systems, deadlines and solving problems. The other half likes color, paint and mediums I've never touched.

So I built Nastova to make room for both.

Aleksandra standing against a white wall in a polka-dot halter top and black jeans

Structure Came First.

The half that likes systems and deadlines got a head start. I studied civil engineering and spent five years working in the field, where problems had to be solved properly and on time.

Then I left that career. Coding was the first thing that pulled me in a new direction. Still logic and problem-solving. Different material. After that, the list grew in every direction: web design, teaching, illustration, photography, painting, branding, and a lot of things made by hand.

Some people would call them hobbies. I was always looking for somewhere to use them.

Hands typing on an orange keyboard beside a coffee cup, dominoes and a flip clock

Nothing Stayed A Hobby.

When something interests me enough to learn it, I start asking where it could go. A project, a website, a workshop, a product, a business I haven't started yet. Sometimes the answer is obvious right away. Sometimes it shows up much later.

Eventually I wanted to know what actually linked all of it, so I did an Ikigai training. It didn't point me to one perfect profession. My answer only worked as a mix: hard problems to think through, independence, creative work, things people actually use, teaching, and the freedom to move between very different ideas.

I've always seen myself as a founder, not someone defined by one job title.

Aleksandra sitting on a green velvet sofa in a purple top, beside a vase of green flowers and a striped rug

Ideas Were Never The Problem.

Founders have to finish things, though. About six years ago, that was exactly where I got stuck.

I had plenty of ideas. I also had perfectionism and a talent for overthinking, so most of them stayed in planning mode far longer than they should have. I saved references. Researched. Prepared. Waited to feel ready. Starting was hard. Finishing was harder.

That version of me is the person Nastova talks to. It's also why I like deadlines and creative challenges so much now. They make me begin before the perfect version exists in my head.

Overhead view of a hand holding a floral cup of coffee above a striped rug and a vase of green flowers

Patterns And Bold Colors Were A Hard No.

My taste didn't stay put either. I used to really dislike animal print, and bold color combinations felt like too much.

Now there's zebra everywhere, plus orange, lavender, burgundy and green, patterned rugs, stacks of books and notebooks, painted objects, photography and rooms with some personality. Dopamine decor, if you need a label. Color also changed how I felt. Bringing more of it into my space and my work genuinely made me happier.

So Nastova has room for both sides: the one that wants a plan and the one that wants paint. The 100 is where those two sides get to work together. New ideas, unfamiliar mediums, real deadlines, and actually finishing.